Trade Credit, Modernized.
Anchor Credit gives distributors a digital credit application, automated trade reference collection, and a simple dashboard to review and decide — all in one place.
No more PDFs. No more chasing references by phone.
The result: better credit decisions, more revenue, fewer losses.
12
Open Applications
4h
Avg. Decision Time
38
References Collected
Recent Applications
Riverside HVAC
References In
Summit Plumbing Co.
Under Review
All-Pro Electric
Approved
Cornerstone Mechanical
New
Everything You Need to Run Trade Credit.
Purpose-built for distributors extending credit to contractors — not adapted from a generic tool.
Digital Credit Applications
Contractors apply on any device. Configure your fields, personal guarantee section, and file upload requirements. No paper, no lost forms.
Automated Trade References
We email your contractor's references on your behalf and collect responses automatically. Stop chasing contacts by phone.
Application Dashboard
Every application in one place. Review submitted data, add internal notes, and approve or deny — without a spreadsheet in sight.
Instant Notifications
Know the moment an application comes in. Respond faster and win the relationship before a competitor does.
Your Form, Your Brand
Add your logo, configure your required fields, and set your personal guarantee terms. Live preview before you publish. Set up in minutes.
Shareable Application Link
Every distributor gets a unique link. Post it on your website, text it to a contractor, drop it in an email. One URL — your application, your brand, ready to go.
How It Works
From setup to your first approved application in under an hour.
Build Your Application
Configure your credit application form — fields, personal guarantee, file requirements, your logo. Takes about 5 minutes.
Share the Link
Send your application link to contractors directly or post it anywhere. They apply on any device, no account required.
Review and Decide
Applications land in your dashboard ready to review. Trade references are collected automatically. Approve, deny, or request more information.
The old way has a cost.
Most distributors are still managing trade credit with paper, phone calls, and gut feel. Here’s what that actually costs.
Lost Revenue
A contractor hits their limit mid-job. Without a fast review process, they go to a competitor. You lose the sale — and often the relationship.
Bad Debt
Without verified references and a consistent review process, you're extending credit on incomplete information. Some of those bets don't pay off.
Wasted Hours
Your credit team is chasing references by phone, re-entering application data, and digging through email. That time has a dollar value.
Frequently Asked Questions
Everything you need to know before getting started.
What is Anchor Credit?
Anchor Credit is a trade credit platform built for distributors in the trades. It replaces paper applications, manual trade reference calls, and fragmented review workflows with a single digital platform — so you can make faster, better-informed credit decisions.
Who is Anchor Credit built for?
Anchor Credit is built for distributors — HVAC, plumbing, electrical, and other trade supply businesses — who extend trade credit to contractors. If your team is managing credit applications by paper, email, or phone, Anchor Credit is built for you.
How do contractors apply for credit?
You share a unique application link with your contractors — via email, text, or your website. Contractors apply from any device without creating an account or downloading anything. Applications land in your dashboard instantly.
How does automated trade reference collection work?
When a contractor submits their application and lists trade references, Anchor Credit emails those references on your behalf. References complete a short questionnaire — no account required — and responses are automatically attached to the application for your review. No more chasing contacts by phone.
Do contractors need to create an account?
No. Contractors apply through your unique link with no account, no app download, and no friction. The application is designed to be completed on any device in minutes.
How long does setup take?
Most distributors are set up and sharing their application link within 5 minutes of signing up. You configure your form, add your logo, and you're live.
What does Anchor Credit cost?
Anchor Credit includes a free trial so you can get set up and see how it works before committing. After that, we offer straightforward monthly plans. Reach out to discuss pricing for your team.
Is my data secure?
Yes. All data is encrypted in transit and at rest. Each distributor can only see their own data — access controls are enforced at the database level, not just the application layer. Anchor Credit is built on enterprise-grade infrastructure.
Start making faster credit decisions today.
Set up your digital credit application in minutes. Free trial included — simple monthly pricing after that.
Start Your Free Trial →